Weighted page element because it's usually what appears as the title of a search result, making it the most visible element from a search engine perspective. Also, it impacts your click-through rate which there is some debate about, but I personally consider it an seo factor. C Level Executive List C Level Executive List The length of the visible title tag has changed over time, but is currently 70 to 71 characters, increasing from around 50 to 60 depending on the pixel width of the character. Ideal titles vary by content type, but the quest should always be to limit the length to the length visible in the serps. Title tags that show up in serps ending with “…” drive me personally crazy because they are a sign that your marketing message has not been delivered. There's a reason american express chose the tagline: american express: don't leave without and not: american express: don't leave
Home... If you can't get your marketing message or page topic to fit within the character limits, you need to rework the titles. Of note, I tend to make some minor exceptions for cms-driven sites that add the business name, especially if the business name is long. Not C Level Executive List ideal, but if your title shows up with the incomplete “…” where the page title is fully shown and the full business name isn't, that's not great, but if it's is the minority of pages of the site, it is tolerable. Another key rule C Level Executive List with titles is to include your main keywords and preferably near the front. For my blue widget site, I would probably name the home page: buy blue widgets
Online |an information page, it might look more like: 17 tips for finding and buying the perfect blue widgets for your lovewhich would appear as: 17 tips for finding and buying the perfect blue widgets for your love… ideally, you'd enter your branding as well, but at least C Level Executive List people will see the full title of the article, and you can save the branding for when they come to your site. Descriptions although the description tag has no direct seo value, it has a C Level Executive List significant impact on serp clicks and can therefore be considered an indirect factor. You have around 155 characters to play with. The purpose of the description tags is to include