In fact, community group buying has a history of 5-6 years. It started with the group group mode of Pinduoduo, but part of the battlefield has moved from online to offline, so it is nothing new. Development history of community group buying Community group buying originated in first-tier cities, but its development has been hindered and failed to scale smoothly (due to user groups and needs, which will be discussed later), and then gradually expanded to second-tier cities.
By 2017, community group buying companies with supply chain resources have been favored, and they have begun to expand to third-tier cities. In 2018, there was a boom in community group buying and entrepreneurship, and hot money poured b2b data in quickly, forming a tuyere. In addition, the monthly GMV of some second-tier cities has exceeded 10 million, the regional model has been verified, and rapid development has been achieved in third- and fourth-tier cities.
By 2019, community group buying has blossomed everywhere Entering 2019, community group buying has blossomed everywhere, and has entered a period of concentrated promotion and reshuffle. By the end of the year, many fringe players had been phased out. 2. In 2020, the community group buying has evolved from the three-year war against Lu Bu to the siege of six sects Entering 2020, under the blessing of the epidemic, players on the community group buying track began to focus on "showing off their muscles".