The latest statistics from iResearch show that China's car rental market is in a period of rapid development. In 2013, the market size was 34.34 billion yuan, with a growth rate of 19.2%. It is expected that the growth rate of the car rental market in 2016 will remain above 10.0%.
At present, the number of drivers growing year by year in my country shows that users have rigid needs for car use, and a large number of potential Buy email list car rental users are driving the rapid development of the car rental market; on the other hand, user habits are being developed. With the gradual maturity of the enterprise management model, the market will usher in a period of explosive growth. Even if self-operated car rental companies have an absolute advantage in car rental market share and car rental industry status, in this case, how can platform car rental APPs win the "second spring" to reap the growth of users and revenue.
The following is mainly for the thinking of self-driving car rental on the platform-based car rental Ctrip APP:
Informing users , I will not discuss how offline operations inform users that Ctrip APP can rent a car, but only discuss letting more users know about this from the perspective of product design. Personally, I think we can start from two aspects, one is to actively inform The user, on the other hand, is passively informed to the user.
There are three main ways to proactively inform users , APP push messages, EDM emails, and SMS notifications. How to push messages? First of all, which users need to be clearly pushed? What time will it be delivered? What to push? Here, we can push messages based on user portraits. The portraits of car rental users can be combined with users who have car rental needs in the industry and actual car rental users to create portraits of users who belong to the company with car rental needs.
Passively inform users that as many users with car rental needs can know that Ctrip can provide car rental services when they actively enter the Ctrip APP. So there are two ways:
First, the car rental entrance on the home page is obvious, the function entrance adds discount notes, and sets the carousel map of the car rental on the home page;
The second is that the car rental entrance is embedded in other channels. Then the Ctrip APP has multiple channel entrances such as hotels, group purchases, homestays, air tickets, train tickets, bus tickets, travel, etc. It is impossible to embed car rentals into all channels?