With product information about the newest lightweight comforter that I haven’t purchased yet. They know from my purchase and browsing history that this is the sort of product I’d want. They’re taking quantifiable data about my specific behavioral actions and going from there. Another example: When I get emails from pet supply sites like Petco or Chewy, I almost exclusively get emails about dog products. They know that showing me cool aquariums for a gold fish or new cat collars wouldn’t result in a sale, so I don’t get those messages in my inbox. 3 Tips to Identify & Define Behavior Segments Segmentation is obviously important for every part of your marketing strategy.
The most difficult part of behavior segmentation, of course, is defining Whatsapp Database what exactly those segments are. Sometimes the audience segments you actually have vary from those you thought you might have. It’s important to be able to identify them so you can target them with the right messaging. Here are three easy ways to start to identify and define your core customer behavior segments. GET INFORMATION DIRECTLY FROM YOUR CUSTOMERS Send out post-purchase surveys to learn more about who your customers are and what makes them tick.
There are plenty of accessible tools that can help with this, ranging from low-cost and simple (Google Forms, SurveyMonkey) to some that are more advanced and tied in with growth analytics SaaS tools (Userpilot). You can send them out through email, or have them pop-up after a user makes a purchase. Possible questions include: What made you decide to purchase with us? Which product did you purchase? How did you find us? Have you tried any other products before? How big of a household are you purchasing for? Consider which questions users will be most likely to answer, and what’s most useful for qualifying audience segments.