People are constantly creating and sharing content — on social media Special Database sites, chat and messaging apps, blogs, forums, email, and more. Today, companies take advantage of this unlimited supply of user-generated content and use it as part of their digital marketing strategy. But why? User -generated content gives the audience an accurate view of the company in the eyes of their customers. The information in these YouTube videos, TikTok videos, Special Database Instagram stories, and other social media posts is not based on internal knowledge;
But from someone who really has the power to influence Special Database his friends, family and followers with what he has to say. According to a 2019 Stackla survey, 79% of people admit that user-generated content has a huge impact on their purchasing decisions. That’s a huge gap compared to the 13% who lean more towards company -produced content and Special Database the 8% who rely on information from influencers. Presented with these data, it is not surprising that UGC is on the rise in today’s digital space. User -created content: what is it and how does it work? User -generated content is a form of unpaid or unsupported social posts that people share on Special Database the various networks they use.
When you see someone post a comment about a Special Database new gadget they bought, it’s UGC. When a friend sends a picture of their delicious food at a local restaurant, it’s UGC. When a brand shares a tweet about people attending an event it hosted, it’s UGC. Unlike publisher-produced content, which is created by a company specifically for advertising purposes, UGC is organic and comes from people with specific experience and ideas about a particular Special Database product or service. What gives him strength is his attainment. Because it can be placed anywhere, it can go far beyond the limits of visibility, sharing and re -sharing of a UGC. The most prominent source for UGC is customers who share content as part of their typical social behavior.