That data infrastructure was long Phone Number Database considered an in- house business and limited in completeness, openness and access. Although the promise of a central database is of course not new at all. The development Phone Number Database of big data databases and the popularity of APIs has opened the doors to a new category of data infrastructure tools: CDPs. Customer data platform visualization Source Phone Number Database Email Vendor Selection Customer Data Platform and data access by design If you're unfamiliar with the jargon, a CDP is a bundled ( pre-packaged ) system that creates a persistent, unified customer database that is accessible to other systems and can be managed by a marketer.
That's a mouth full. I have previously Phone Number Database written about the definition of a CDP and its differences from CRM, DMP and other data systems. It is, the description is so long because it works just differently than the data systems of yesteryear. Here I emphasize data access, so the part 'managed by the marketer'. Data-driven Phone Number Database bring separate data sources together Data is naturally captured at different touchpoints and therefore in multiple systems. The number of resources is only expected to grow as a result Phone Number Database of further digitization and growth of IoT. To connect all that data and deliver actionable insights, we need to bring this data together in a meaningful way. This is a different approach from direct system links where you link two or more systems directly to each other.
The starting point is to create a Phone Number Database central hub and bring the data together there. That hub must be open to all source and output systems. In a CDP, the data merging functions capable of connecting multiple systems Phone Number Database are already bundled (pre-packaged). So don't build on demand, that's a big difference. If it's a true CDP, the whole system is open and connected to data sources. Little to no Phone Number Database customization required. The system must also be connected to the output systems, for example for internal use for analytics and BI or externally for messages such as email marketing, ads or push notifications to the customer.