This is where your product is completely defined, what its characteristics are, its benefits, its appearance, added values, accessories, etc. Promotion: These are the means that you are going to use to publicize said product, whether you use traditional or digital media. By knowing and analyzing these 4 p's, you get a clearer idea of the strategies that your business can apply, always keeping in mind that it is a guide and that adjustments can be made if necessary. traditional marketing Knowing the basics, what is considered traditional marketing? Before we explained that marketing
was about benefiting both the target market and the company itself, and that does not change in traditional or digital marketing. What does change are the means and tools used to achieve that goal. Person reading a newspaper. Traditional marketing —or also known as offline marketing— is still recent, since until a few years ago it was still used as the first option. This fax number list emerged in a time of overcrowding, where it was sought to get the message to everyone regardless of whether or not said message was made for the user. A clear example is in street ads, where everyone who passes by can see it , but only a
small percentage of truth is going to be interested in the product or service being promoted. This does not mean that they were bad marketing practices, quite the contrary, because at the time they were very successful and today they are quite useful depending on the case. Traditional marketing media So how do you distribute your message in traditional marketing? Which ones are still used today? To do this, we have prepared a list with the main media and what each of them consists of: Television: One of the best known of all.