By making it virtual and free, 197,000 visitors visited the virtual floor. Microsoft immediately announced that they will always continue to organize this event virtually. You can clearly see this in the figures: 80% of the online events have a free registration, with or without a paid premium component. Less than 25% of event organizers managed to set up a profitable event.
I see more and more companies using online events for marketing and branding, instead of as a source of income. Events are crucial to their Telemarketing list marketing mix for 85% of marketing executives and most companies now spend 10-20% of the marketing budget on virtual events. I therefore expect a strong increase in this type of event in the coming year.
Plan C The Greek scholar Heraclitus said it so beautifully: the only constant in life is change. At the time of writing, a new corona variant has already been located in our country and with global developments in matters such as vaccination coverage and impact on healthcare, corona will also have a significant impact on the industry in the coming year.