This article briefly summarizes the development history of Mafengwo, and focuses on the analysis and disassembly of how content drives growth and the "content + transaction" model. The National Day environmental holiday is coming soon. Xiao Huang, who wanted to travel around Beijing, picked up his mobile phone, opened the "Horse Nest", read the travel notes, and finally chose Tangshan, which is not far away, and booked the hotel and scenic spots. I sent a message to my girlfriend, continued to stare at the computer stupidly, and waited for the holiday... 01 "Before traveling, get on the hornet's nest" Ma Honeycomb introduces itself as follows: "Mafengwo, a travel website that is used more by the younger generation in China... Mafengwo is a
travel social networking site, a data-driven platform, and a new type of travel e-commerce." "Before you travel, go to the hornet's nest first", I heard Huang Xuan read it thousands of times during the World Cup last year, and it really rubbed my ears... After opening the Mafengwo App, I quickly found that it covers everything—in addition to strategies, notes, and phone number list Vlogs, as well as organic wine, scenic spot tickets, etc., not only can you watch, but also buy. Founder Chen Gang: Mafengwo has experienced 3 rounds of leapfrog development in 7 years from tourism community, to tourism strategy/big data, and independent travel trading platform. By the second half of 2017, we believe that it has reached a critical point in the market. Honeycomb has reached the ready state, and our content + transaction business model has been verified. In 2017, more than 60 million travel users per
month will use our services, and by the middle of the year, billions of transactions have been completed. The 100 million mark has all pushed Mafengwo to a broader new stage of development... The Mafengwo tourism community started out, and the community has cultural DNA. The niche crowd often attracts high-quality users because of their differentiation and uniqueness, and then forms a community, but from a niche community to a general public tourism platform... From the earliest simple tourism community, to the introduction of strategy, big data, and then to the implantation of trading platforms, Mafengwo has gone from a niche community to a mass tourism platform after passing through several major nodes. We talked for a long time and jointly prescribed three prescriptions for Mafengwo: Changed the name of "Mafengwo" to "Mafengwo"; Expand "Mafengwo