This guide describes 11 ways to reduce the risk of advertising fraud. Free Bonus Downloads: Get a free marketing guide and learn the tactics that actually generated millions of dollars for your clients! Click here to download for free now! We've helped Fortune 500 companies, venture-backed start-ups, and companies like you grow faster .
Get free consultation 1) Use ghost mannequin effect service a reliable DSP DSP (Demand Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange accounts from a single interface. You can protect yourself from ad fraud by simply adding one layer of verification through a trusted DSP to your ad spend.
The image below correctly shows how a DSP works to manage an advertiser's ads through legitimate inventory. Paste image 02 sauce We recommend using a DSP that provides a fraud-free guarantee. For example, Google provides customers with credits (media backs) and refunds (money backs) when DSPs purchase fraudulent media from exchanges. In fact,