You can use your knowledge of recent trends to help your business website rank better in a Google search. However, to maximize the results you get, it's important that you Industry Email List understand the anatomy of a Google search and how search trends are related. When your customers search, they'll likely see one or more of the following in their search results: An excerpt at the top of the page The title of a website/webpage The page URL Internal links to Industry Email List the site associated researches In this list, the snippet is the best asset for you. Google will determine if something on your site becomes a featured snippet at the top of the page.
Although you control what type of content your site serves, you can now control whether Google chooses your site to use as a snippet in search results. It Industry Email List will come down to how relevant your content is to search. If relevant, Google may Industry Email List use information from your site to answer a question, such as "Where can I find a realtor near me?" or "Which plumbers make emergency calls in [city] after 10 p.m.?" The idea behind the snippet is to provide searchers with an overview of the most relevant survey response. The information in the snippet also saves users from having to open a website to find the answer they are looking for. If your site is featured in the snippet,
That means you are in position zero and your site will likely gain a lot of traffic. People will likely click through to your site if the information in the snippet positions you as an expert. However, the competition is tough as all businesses want their site to Industry Email List be in this position. You'll have a better chance of landing there if you update your content often and stay hyper-relevant to your industry and niche. You also have little control over related Industry Email List searches. However, since related searches are long-tail keyword phrases that are associated with the original search, you have some control over your site's ranking. If you incorporate some of these related keyword phrases into your site content, they will also appear among search results when someone uses these keywords in their searches.