Seo audit part 2 of 3: content and on-site posted: 2020-11-18 seo content on the watch face. Disclaimer: every situation is unique. This overview of the elements of an Germany Phone Number List on-site content and seo audit addresses the first commonalities I look at with non-penalized sites hoping to increase their traffic. If you have a penalty or other serious issues, this list is not exhaustive and will not cover all the areas you need to research or the methods to use. Last month, I Germany Phone Number List started my three-part series on performing an seo audit on your website. The purpose of regularly auditing your site is to ensure that you're not only protecting yourself against penalties or technical oversights, but that you're getting the most out of the content you provide
(from an organic seo perspective in this context) and that you "Force" yourself to keep up to date with changes in users and terms as well as changes in global algorithms. As mentioned, this audit is divided into three parts, including the second part. The third part will be available in four short weeks. The parts are: technical seo content (or “on-site”) seo offsite seo in today's i Germany Phone Number List nstallment, we're going to look at content and on-site seo. Last Germany Phone Number List month, we looked at technical seo to make sure content gets the weight and credit it deserves. Of course, if that content is poorly optimized or if you haven't taken the time to properly research what people want or how they search for it, a technically perfect site (if there is such a thing) won't make you
Still not much good. . So, let's cut to the chase and answer the question: "How do you ensure you have the right content optimized in the right way?" 1. Understand the purpose(s) of your content the first step in the on-site optimization audit process is to divide your content Germany Phone Number List into goals and develop a strategy around each. A typical product or service site should have content geared toward one of three goals: conversions. Obviously, the most important content on your site is the one that drives your conversions. This content will be primarily Germany Phone Number List focused on leading people down the path to conversion, and seo strategy will typically revolve around the terms a potential customer would use when they're ready to jump into that funnel. If you're selling blue widgets, for example, those pages will target terms like "Buy blue widgets" or "Blue widgets online."