influential campaign on TikTok” from e.l.f. Cosmetics and their eyeslipsface campaign. They amassed over 4 billion views with over 5 million video contributions—wowza! Ultimate Guide to TikTok MarketingImage courtesy of e.l.f. Cosmetics Make the Most of TikTok with Optimized Landing Pages Tiktok marketing matters because its popularity is increasing in all demographics. There’s a very good chance your target audience is using it.
What Makes TikTok Different (And So Powerful) For many people—particularly people who have moved on from adolescence—short-form content like TikTok and Vine seemed like an insult to their intelligence. TikTok is a watershed buy email list moment that signifies the end of intelligent civilization, right? Wrong. It’s easy to take a punt on content that lasts 30 seconds. It’s like playing with house money: Even if the video doesn’t rock your world.
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based on performance to a limited group. “Performance” is complex. It’s an undefined calculation affected by the number of watches, likes, shares, comments, and saves. Hashtags on Instagram and Facebook aren’t very fashionable. However, on TikTok, hashtags matter.