Your old content is a treasure trove of new ideas. Banner Design But only a fraction of marketers take advantage of it. With every new content you create, you can not only repost and reuse it, but you can mine it for additional ideas outside of the main topic to create sequels, spinoffs, and other related content. Think about it: In your average 1500 word blog post, there might be one main topic or theme. But there will likely be a handful of key points or topics. And in each of these there will be more details and examples. Any of these points has the potential to be your next blockbuster Banner Design piece of content, provided you think you can take advantage of it. I like to call it the “sequels and spinoffs” method of brainstorming. Let's see how you can use it the next time you need to fill your calendar with content. 1.
Write sequels to old but still relevant content Banner Design The first way to use old content to come up with new ideas is to figure out which of your old posts might need a “Part 2” (or even a “Part 3”). Advertising Continue reading below This will be the case if the general topic of the content is still relevant, but the rest of the information is not. For Banner Design example, consider things like social media image size guides. This topic is still relevant, but the actual information changes frequently. sample social media image guide Updating existing content for a topic like this would be overwhelming. Much of the information changes, and so often, that it can easily become Banner Design a project and systems management nightmare for the marketer tasked with keeping it up to date. Advertising Continue reading below Instead, many brands create an annual guide for something like this.
They release a new sequel once a year, a link to the most recent edition from years past, and the public and marketers know when the next update is Banner Design coming. The follow-up strategy is ideal for any idea where the subject is constantly brought up by your ideal client, but the details change often or drastically. This aspect makes it easier to write a new message than to try to modify the old one. (I may be the biggest fan of repurposing content, but sometimes it's easier to start all over again.) 2. Turn tangential ideas into dedicated themes The second way you can create new Banner Design content based on your old stuff is to create spinoffs. Much like what 'Frasier' did with 'Cheers', it's when you take a small piece of existing content and give it time to shine. Done well, you can bank on the success of your original piece. Spin-offs work great for maintaining the momentum of successful content, no matter how old or outdated it is. .