Apr 11, 2022
In Wellness Forum
This article introduces the concept of the S2b2C mode, its predecessor, the hidden dangers it may face, and the logic behind this mode in the future, to share with you! The recent good news of S2b2C mode is frequent: In September, Maize Haoche, an S2B2C new car online matching and trading platform based on the WeChat ecosystem, announced that following the completion of millions of angel rounds of financing in March 2019, it has recently received 10 million yuan in Pre-A round financing from Meihua Venture Capital. . In August, the cross-border S2B2C platform Dingdang Overseas Warehouse also reported that it has recently completed the Pre-A round of financing from Blue Lake Capital and the A-round financing of Bell Ding Ventures, with a total job title email list amount exceeding 10 million US dollars. In July, Chaoting Sports, a three-year-old S2B2C sports space management platform, also announced the completion of an angel round of financing of tens of millions of yuan. ... After a number of trials and errors intended to subvert the industry, Internet people rooted in the industry seem to see new hope and embrace this highly penetrating business model, and capital has also shown positive follow-up to this game. Faith in the Word. So, how much ambition and how much realistic risk can this seemingly rewarding track hold? 1. The "industrial nuclear bomb" that came out The industrial Internet is different from the consumer Internet: in the consumer world, even if they have thousands of people, they can still use some common logic to build business models; and each industry is a river and lake with different product attributes and stakeholders. , collaborative relationship, transaction structure.. . It is relatively difficult to extract commonalities. Excluding a few relatively standardized special industries, most industries in China are non-standardized, and their typical characteristics are chaos. To use the Internet to penetrate these industries, it is absolutely not enough to provide players in the industry with the empowerment of a link or a type of product. What they need more is the penetration of the Internet into the entire industry chain. In this sense, the S2b2C proposed by Alibaba Chief of General Staff and Professor Zeng Ming of Lakeside University may be the correct model. He believes that there are a large number of small merchants b in these industries (small b represents the volume), they are highly dispersed, they are local snakes in various fields, they have the strong ability to contact and deal with C-end users, but they lack the ability to standardize the supply chain S. Support, so it is difficult to become stronger and bigger. They need a supply chain platform S to provide three-dimensional empowerment (services) and amplify the scale of transactions between them and C-end users. The power of this model lies in the fact that the enterprises that build the platform take advantage of the strong penetration power of b, which can maximize the power of the supply chain and pass it on to the C-end users, which reconstructs the industrial chain as a whole. This pervasive penetration can even subvert those big B2C platforms. Specifically, Professor Zeng Ming also defined several stages of supply chain empowerment from shallow to deep: providing SaaS-based tools (basic tools), realizing centralized procurement of resources (reducing costs), and realizing common quality assurance (service customization). + quality standardization), integrating the integrated service network (integrating the industry chain), providing data intelligence support (fast and accurate market response), the more the future, the greater the value.