Apr 10, 2022
In Wellness Forum
There shouldn't be anything efficient about the way your intern works, as their work should require more scrutiny from your team than anyone else's. This is partly to ensure that your business processes are not affected by understandable rookie mistakes, of course. But even more so, it's because editing, constructive criticism, and teaching are where your trainees will do most of their learning. Internal content marketing Image credit: Brooke Cagle The time, effort and buy email list support required for a good internship program should be of huge benefit to your intern, and often at the expense of your team. In fact, many state laws require it: In Boston, where I'm writing this article. state law prevents interns from replacing salaried workers or providing a benefit to the employer. Interns should literally "hinder" your ability to work to some buy email list degree. Make no mistake, your company works for your intern, not the other way around. A content marketing program With a selfless approach to intern mentoring in mind, you have assembled your first group of students. And now? If we think of an internship program as a college program, then your program should have some sort of standard "general education" learning, offerings specific to your intern's "major" or specialty, and finally a space for elective learning. For content marketing, we can translate this into buy email list three key areas for your interns to develop during their stay: business skills, marketing skills, and swing skills. What should your internal content learn? Professional skills Many of the office skills we take for granted, from writing good emails to running meetings that don't put people to sleep, are learned skills. This part of the program is usually learned by osmosis in an office environment, but can be accelerated by consistent feedback throughout your intern's time with your company.