Apr 12, 2022
In Wellness Forum
As the world reopens after the pandemic, businesses Consumer Email List are facing a permanent change in how people behave. The migration to e-commerce that could have taken a decade, exploded in a year. This, combined with growing technologies, presents Consumer Email List a generational opportunity for the industry to innovate once again. That's the Consumer Email List view shared by Facebook , as revealed in the latest article published by Dan Levy , the company's vice president of advertising and business products. In it, they assure that Zuckerberg's social Consumer Email List network is working to develop new ways for brands to reach customers and for them to have greater control over their personal information in advertising. To make this opportunity a Consumer Email List reality, the company will focus on product innovation in four different areas. 1. Technologies to improve privacy The Internet and data-driven marketing allowed small businesses to Consumer Email List reach their specific audience with personalized messages for much less money. Later, social networks helped accelerate the Consumer Email List rate of creation of new companies. "Facebook helped lead the charge toward personalized advertising , and now we want to show that personalization and privacy are not at Consumer Email List odds," says Levy. For this reason they are developing technologies to improve Consumer Email List privacy . The idea is to minimize the amount of information that is processed, while showing relevant ads and measuring their effectiveness.